Maximize your Marketing ROI
Focus Your Business.
Are you tired of struggling to make your numbers each month?
Do you need a more consistent approach to staying in touch with prospects and customers and growing your sales?
Would you like to be able to automatically email entire lists of customers and prospects with important messages about your company, products and services?
I would like to suggest that you take a look at SalesNexus by clicking on the banner above. SalesNexus is a powerful, web-based CRM that's great for sales and marketing teams from 5 to 500. Complete sales prospecting and pipeline management as well as robust email marketing features make this a CRM that any small, medium or large business can jump into quickly and easily.
For management, there's comprehensive reporting that keeps your finger on the pulse of your business.
Best of all, SalesNexus is affordable.
Do you need a more consistent approach to staying in touch with prospects and customers and growing your sales?
Would you like to be able to automatically email entire lists of customers and prospects with important messages about your company, products and services?
I would like to suggest that you take a look at SalesNexus by clicking on the banner above. SalesNexus is a powerful, web-based CRM that's great for sales and marketing teams from 5 to 500. Complete sales prospecting and pipeline management as well as robust email marketing features make this a CRM that any small, medium or large business can jump into quickly and easily.
For management, there's comprehensive reporting that keeps your finger on the pulse of your business.
Best of all, SalesNexus is affordable.
I use SalesNexus everyday and would be happy to make some recommendations to get your organization started, just send an email to me.
Beth Rush, Partner
Rush Marketing Group, a SalesNexus Affiliate
Direct Line: 434-953-9669
Beth@rushmarketinggroup.com
Beth Rush, Partner
Rush Marketing Group, a SalesNexus Affiliate
Direct Line: 434-953-9669
Beth@rushmarketinggroup.com
Some thoughts when considering a Customer Relationship Management system for your business:
1. Invest in a Customer Relationship Management system but do it in the "Cloud." While it isn't just about the program, you can't manage your customer relationships effectively with post it notes and a calendar. We use SalesNexus for marketing our company and for email programs for our clients and found it to be an excellent database management and marketing tool. The functionality is comprehensive and the added bonus is an easy to use email marketing tool. A CRM system should make tracking, communicating, measuring and planning customer relationships easier and more effective. We recommend using a Cloud system to minimize ongoing expense.
2. Relationship Assignment. Customer relationships need to be assigned to specific customer contact representatives within your organization. The assignment may be to a sales representative, customer service representative, or technical support representative dependent on the customer and your product or service. This assignment should be coded within your database and CRM system so everyone within your business knows who has ownership of that customer.
3. Customer Accountability = Results. When your representatives have ownership of your customers then setting goals for those relationships can be made very clear. Your business can set sales goals and profitability goals for each customer and manage and track the results through your CRM system. If a representative knows the business objectives for his/her customers, then a direction can be established to achieve those goals.
4. Contact Strategy. A contact strategy must be established for each customer or customer segment dependent on the most effective way to communicate. The customer preference is critical to your success. If your customer requests only taking your telephone calls on Tuesdays at 3pm, then you should comply with his request. If your customer insists that you do not call her but that email is the preferred communication, then email. If your customer requests that your set up a time with her assistant, then do so. Respect your customers' communication requirements.
5. Reporting. Your CRM system should provide reporting on all functions of managing your customer relationships. The simple rule here is that you have to put the required information into the system to get it out of the system. Your business must establish rules for capturing customer data. The reports should also give you detailed information about the results of your sales and marketing campaigns.
2. Relationship Assignment. Customer relationships need to be assigned to specific customer contact representatives within your organization. The assignment may be to a sales representative, customer service representative, or technical support representative dependent on the customer and your product or service. This assignment should be coded within your database and CRM system so everyone within your business knows who has ownership of that customer.
3. Customer Accountability = Results. When your representatives have ownership of your customers then setting goals for those relationships can be made very clear. Your business can set sales goals and profitability goals for each customer and manage and track the results through your CRM system. If a representative knows the business objectives for his/her customers, then a direction can be established to achieve those goals.
4. Contact Strategy. A contact strategy must be established for each customer or customer segment dependent on the most effective way to communicate. The customer preference is critical to your success. If your customer requests only taking your telephone calls on Tuesdays at 3pm, then you should comply with his request. If your customer insists that you do not call her but that email is the preferred communication, then email. If your customer requests that your set up a time with her assistant, then do so. Respect your customers' communication requirements.
5. Reporting. Your CRM system should provide reporting on all functions of managing your customer relationships. The simple rule here is that you have to put the required information into the system to get it out of the system. Your business must establish rules for capturing customer data. The reports should also give you detailed information about the results of your sales and marketing campaigns.
Where Big Ideas Begin! Rush Marketing Group has been helping our clients with Big Ideas since 1996. We are located in the Charlottesville VA area.
Contact Beth@rushmarketinggroup.com
We hope that the information provided on this website is helpful to your business!