Rush Marketing Group, Inc.
Strategic Marketing Consulting Services

“Critical 5” Strategic Marketing Disciplines

for Your Business

Without a focus on Strategic Marketing, you could significantly slow the growth and profitability of your business.

Request a FREE sample of a Marketing Calendar template. Email: Beth@rushmarketinggroup.com

Focus: Developing Annual Marketing Calendars
As part of your Tactical Marketing Plan you will need to develop a marketing calendar. This is an important step in getting all of your marketing initiatives organized into an easy to use document. Here are 5 critical considerations in developing your calendar.

1. After you have developed your annual tactical marketing plan and your direction is clear, organize your marketing initiatives in an Excel spreadsheet in a calendar format or in project management software.

2. Determine the messages that you want to communicate to your customers. You can develop as many messages that you want but the messages must be coordinated for each method of communication with the customer. These messages can be on a number of subjects including new products and services, price changes- increases or decreases, special promotions, new distribution/locations, products changes, new customer policies such as credit, returns, how to order, how to use your products/services etc.

3. Determine the marketing promotional offers that you want to communicate to your customers to drive sales revenue. These offers must be customized for your type of business and customers. Offers can include discounts, free products or services, premiums, service specials, free information, special treatment etc.

4. Determine all of the methods of contacting customers including media advertising; direct response marketing; personal sales contacts; your online presence such as your website, ecommerce, blogs, social media, E-contacts; newsletters, press releases,  etc. Then complete your template with all messages, offers and promotions for each month. Dependent upon the size of your business, you may need a marketing calendar for each product category and customer segment.